Texas Tech Football Coach Joey McGuire Donates $20 Million Signing Bonus and Sponsorship Earnings to Support the Homeless………
In an unprecedented and heartfelt gesture that underscores his commitment to community and compassion, Texas Tech Red Raiders football coach Joey McGuire announced this week that he will donate the entirety of his $20 million signing bonus and all sponsorship earnings to charitable organizations supporting the homeless. The news broke on Wednesday morning in a heartfelt press conference held at Jones AT&T Stadium and has already garnered national attention for its sheer generosity and selflessness.
“Millions of people are facing hardship every day — families without shelter, kids going hungry, veterans lacking the help they need,” McGuire told a crowd of reporters. “I could easily be one of them. This is about stepping up and stepping in to help in any way I can.”
The Texas Tech head coach — who has long been celebrated for his leadership, authenticity, and commitment to developing student-athletes both on and off the field — made it clear that this was not a decision taken lightly. “The privilege of coaching this team and living this life is not lost on me,” McGuire continued. “But I can’t ignore the struggles so many others face. This is an opportunity for me to do my part.”
A Gift Beyond Football
McGuire’s donation is being distributed among a range of organizations across the state of Texas and beyond, with a focus on programs that offer shelter, food security, mental health support, and job-training for individuals and families in need. Some of the organizations named include The Salvation Army of Texas, the North Texas Food Bank, and Veterans of America outreach programs.
Charity leaders were quick to respond with messages of gratitude and amazement. “This kind of generosity is virtually unheard of,” said Melissa Garrett, Executive Director of Lubbock Community Outreach. “Coach McGuire’s contribution will transform countless lives and inspire so many others to take action.”
The Red Raiders coach also explained that every dollar from his sponsorship deals will go into these initiatives as well. This means that McGuire will forgo not only his substantial signing bonus but also revenue tied to brand partnerships and advertising agreements, an amount estimated to be in the millions.
The Impact of Personal Experience
While most sports figures stay out of such broad social issues, McGuire made a point of acknowledging that his commitment stems from personal experience and empathy. “I grew up understanding what it was like to live paycheck to paycheck,” McGuire noted. “And my parents always emphasized that when we had a little more, we could do a little more.”
He added: “That philosophy has stayed with me my whole life, and especially now that my family is in a stable position. It’s not right to sit back and watch others struggle when you have the means to help.”
A Ripple Effect
The announcement has already sparked significant reaction across the sporting world and online, with fans and fellow coaches praising McGuire’s selflessness. Texas Tech athletic director Kirby Hocutt also released a statement commending McGuire’s choice. “This is a true testament to the kind of character Joey brings to this program,” Hocutt said. “He is a leader who understands the power of his platform and uses it for good.”
Several of the Red Raiders’ current players took to social media to voice their support as well. Senior linebacker Alex Johnson tweeted: “This is what real leadership looks like. Proud to play for you, Coach.”
Going Forward
With the 2025 season approaching and the Red Raiders entering a critical rebuilding phase, McGuire emphasized that this donation will not impact his focus on the team. “My job is to win football games and help these young men grow,” he said. “That’s my purpose every day.”
But he also hinted that this will not be the last time he takes action to support the causes close to his heart. “This is just the beginning,” McGuire stated. “Every one of us can do something to make our world a better, kinder place — and I intend to do my part.”
As Texas Tech football fans look ahead to what promises to be an exciting season under McGuire’s leadership, they can do so knowing that their coach is making an even larger impact off the field — one that reaches far beyond Lubbock and into the lives of those who need it most.