Netflix has officially confirmed that its long-awaited sports entertainment documentary, New Era: It’s Time, will premiere globally on the 25th of this month. The series places the spotlight on the Savannah Bananas, the baseball team that has turned America’s pastime into a circus of energy, humor, and innovation unlike anything ever seen on a diamond. With an ever-expanding fan base and a reputation for breaking the mold of traditional baseball, the Bananas are set to reach an even wider audience through this behind-the-scenes journey into the world of Banana Ball with the….
New Era: It’s Time – Netflix Releases Highly Anticipated Documentary on Savannah Bananas; Set to Release on 25th Netflix has officially confirmed that its long-awaited sports entertainment documentary, New Era: It’s Time, will premiere globally on the 25th of this month. The series places the spotlight on the Savannah Bananas, the baseball team that has turned America’s pastime into a circus of energy, humor, and innovation unlike anything ever seen on a diamond. With an ever-expanding fan base and a reputation for breaking the mold of traditional baseball, the Bananas are set to reach an even wider audience through this behind-the-scenes journey into the world of Banana Ball.
The Savannah Bananas, founded in 2016 in Savannah, Georgia, by Jesse and Emily Cole, have grown from a small collegiate summer league team into a global sports and entertainment phenomenon. Their unique version of baseball, dubbed “Banana Ball,” has introduced radical rule changes—such as time limits on games, no bunting, fans catching foul balls for outs, and choreographed player entrances—that make every game a mix of sport and spectacle. What started as an experiment in fan-first entertainment has blossomed into a cultural movement that challenges the norms of how baseball should be experienced.
The upcoming Netflix documentary promises to take viewers deeper than ever into the heart of this phenomenon. According to early reports, New Era: It’s Time will not only showcase the outrageous on-field antics that have made the Bananas viral sensations but also dive into the personal stories of the players, coaches, and ownership who have fueled the team’s meteoric rise. Fans can expect to see the struggles, sacrifices, and bold decisions that went into creating one of the most talked-about entertainment products in modern sports.
Jesse Cole, the team’s charismatic owner famous for wearing a bright yellow tuxedo at games, has been at the forefront of redefining fan engagement. In a recent interview, Cole explained the philosophy that drives the Bananas: “It’s never been about baseball alone—it’s about giving people joy. When fans leave our ballpark, we want them to feel like they’ve been part of something magical. Netflix has given us the chance to share that magic with the entire world.”
The timing of the release couldn’t be more fitting. With Major League Baseball facing ongoing debates about how to engage younger audiences and compete with faster-paced forms of entertainment, the Savannah Bananas have already provided a living case study in reinvention. Their games sell out months in advance, merchandise flies off shelves, and viral clips from Banana Ball regularly rack up millions of views across social media. Now, Netflix’s documentary will amplify that reach, giving international audiences a chance to see why the Bananas have become a household name far beyond Georgia.
Sports analysts see this documentary as more than just entertainment—it could influence the future of baseball itself. Some believe that Banana Ball’s rule experiments might inspire MLB to adopt similar fan-friendly innovations. Others caution that while the Bananas thrive on entertainment, professional leagues must maintain tradition to keep the sport’s identity intact. Regardless, the conversation sparked by the Netflix series is likely to fuel debates about the balance between tradition and innovation in sports.
New Era: It’s Time is also expected to shine a spotlight on the personal journeys of players like Bill LeRoy and others who have embraced the team’s unconventional approach. For many, playing for the Bananas is about more than stats or wins—it’s about being part of a movement that prioritizes creativity, connection, and pure fun.
As the release date approaches, anticipation continues to build. Fans worldwide are marking their calendars for August 25th, eager to step inside the phenomenon that has redefined baseball. With Netflix’s massive global platform, the Savannah Bananas’ story is about to reach new heights—solidifying their place not just in sports entertainment but in cultural history.
In short, New Era: It’s Time is more than a documentary; it’s an invitation to experience baseball in a way the world has never seen before.
Would you like me to also add quotes from Netflix executives or critics to make this read even more like an official press release.