Breaking News: Suzuki Pulls Back EV Push, Debuts $3K Robot Dog & Rolls Out Marine Warranty Explosion…….
In a whirlwind week of developments, Suzuki Motor Corporation has made headlines on multiple fronts—from a dramatic slowdown in its electric vehicle (EV) rollout to the surprise launch of a robot dog and a sweeping warranty expansion for its marine engines. The multi-pronged announcement has sent waves through the automotive, robotics, and maritime industries, sparking both concern and curiosity about Suzuki’s evolving global strategy.
Suzuki’s long-anticipated foray into the electric vehicle market has encountered a sudden roadblock. The company’s India-based subsidiary, Maruti Suzuki, confirmed it will slash production of its flagship e‑Vitara EV by nearly 70% for the April–September 2025 period. Originally projected to build 26,500 units, the company has now scaled that number down to just over 8,200.
The primary cause? A shortage of critical rare-earth materials, which are essential components for EV batteries and motors. The supply squeeze stems from geopolitical tensions and export restrictions imposed by China, a major source of these materials.
The e‑Vitara, which had been promoted as Suzuki’s answer to the growing EV market in India and Europe, may now face delays in international launches and impact Suzuki’s ability to compete against domestic rivals like Tata Motors and Mahindra, who are aggressively expanding their electric fleets.
A company spokesperson acknowledged the production cut, stating:
This is a temporary strategic adjustment. We are working with suppliers to secure alternative sources and expect recovery by the second half of fiscal 2025.”
Despite the pullback, Suzuki says it remains committed to electrification, but the setback underscores the fragility of global supply chains in the EV sector.
While EV production hits the brakes, Suzuki is surprising analysts with its bold entrance into robotics. The company unveiled “Moqba”, a four-legged robot dog priced at an astonishing $3,000, dramatically undercutting competitors like Boston Dynamics, whose “Spot” robot retails for over $75,000.
Designed primarily for mobility assistance and light cargo delivery, Moqba represents Suzuki’s strategic pivot toward service robotics and assistive technology—a growing field as aging populations increase the demand for support tech across Asia and Europe.
Moqba is equipped with obstacle detection, real-time navigation, and the ability to climb stairs—making it suitable for use in urban environments, homes, warehouses, and hospitals. Analysts believe Moqba could revolutionize accessibility for people with disabilities and provide a practical solution for last-mile logistics.
Suzuki’s robotics division hinted at future software upgrades for Moqba, including voice recognition and AI-powered behavioral learning.
Rounding out its trio of announcements, Suzuki Marine New Zealand has introduced a bold new offering: an 8-year warranty on recreational marine engines between 40–350 horsepower. This extended coverage now leads the global marine engine industry in terms of warranty duration.
This move is a significant vote of confidence in the durability and reliability of Suzuki’s outboard engines, many of which are used in fishing vessels, recreational boats, and water taxis across the Asia-Pacific region.
Boat owners are welcoming the development. One Auckland-based fishing charter captain said:
An 8-year warranty is unheard of. It’s a huge relief for people who rely on their engines for livelihood. This sets Suzuki apart from competitors.”
The new warranty applies to all eligible new engine purchases starting from June 2025 and includes comprehensive parts and service coverage, provided regular maintenance is performed at authorized service centers.
In sum, Suzuki’s week of announcements paints a picture of a company adapting rapidly to external pressures and emerging opportunities. While the EV setback is a significant hurdle, the investment in robotics and marine aftersales support could help balance its portfolio and open new revenue streams.
Industry experts say Suzuki’s diversified strategy shows it is no longer just a carmaker—it is evolving into a multi-platform mobility and technology provider, aiming to meet the needs of a dynamic, aging, and increasingly tech-savvy global population.
Only time will tell if this bold, “Wow Suzuki” moment pays off—but for now, the company has certainly grabbed the world’s attention.