According to reporting from The Athletic, MLB does not view the Bananas as a rival threatening the traditional product, but instead as an alternative form of entertainment that complements the league. Yet for Jesse Cole, the charismatic owner of the Bananas, what he is building is far more than what critics dismissively call “baseball vaudeville….
According to reporting from The Athletic, MLB does not view the Bananas as a rival threatening the traditional product, but instead as an alternative form of entertainment that complements the…