Wrexham AFC Confirms Red Dragon Roots with Ancestry Partnership—Club Welcomes New Sponsor to the 2025/26 Training Kit as Genealogy Reveals True Welsh Heritage on Their Mother’s Side!
In a charming and creative announcement that perfectly blends heritage with modern branding, Wrexham AFC has officially confirmed their “full Red Dragon” status—on their mother’s side, of course. The club made the light-hearted revelation as part of a new partnership with global genealogy leader Ancestry, who will now proudly feature on the front of Wrexham’s 2025/26 training wear.
The partnership marks another clever and emotionally resonant move for Wrexham AFC, a club that has risen from lower-league obscurity to worldwide attention thanks to the passion, community spirit, and storytelling brilliance of owners Ryan Reynolds and Rob McElhenney. With Ancestry now joining the club’s growing family tree of sponsors, Wrexham continues to blur the lines between football, culture, and identity.
A Match Made in Heritage
The announcement was accompanied by a witty social media post:
“After some quick and easy genealogical research, we can confirm Wrexham’s full Red Dragon (on our mother’s side). Welcome new partners @ancestry to the Wrexham AFC family tree, and to the front of our 2025/26 training wear.”
True to the Wrexham brand, the post balanced humor and heart—a nod to the club’s Welsh pride and to its increasing global identity. The Red Dragon, emblematic of Wales and featured prominently on the national flag, is a symbol of strength, resilience, and passion—traits Wrexham has embodied during their recent rise through the English football pyramid.
Now, with Ancestry on board, the club is not just honoring its history, but encouraging fans and players alike to explore their own.
Ancestry’s Vision Aligns with Wrexham’s Story
Julie Dixon, Chief Marketing Officer at Ancestry, expressed excitement about the collaboration:
> “We believe every story deserves to be discovered, shared, and celebrated. Wrexham’s story is one of resilience, community, and a deep sense of place—and it’s exactly the kind of story Ancestry was made for. We’re proud to be part of their next chapter and look forward to bringing fans even closer to their roots.”
The partnership will extend beyond just kit branding. Over the coming season, Ancestry and Wrexham will roll out a series of storytelling initiatives—including player heritage spotlights, fan competitions to trace ancestry lines, and content that connects personal family histories with the wider Wrexham AFC narrative.
These initiatives will encourage fans to think beyond the pitch and into the past—connecting their own families’ journeys with the club’s evolving identity.
Redefining Football Sponsorship
For Wrexham AFC, the Ancestry deal continues a pattern of forming partnerships that go beyond the transactional. Much like the club’s tie-ins with brands like Aviation Gin and Mint Mobile (both linked to Ryan Reynolds), the focus here is storytelling, authenticity, and emotional resonance.
Rob McElhenney, who has frequently spoken about his Irish-American heritage and love for community-driven storytelling, said:
> “Ancestry isn’t just about who you are—it’s about where you come from, and why that matters. For Wrexham, every brick, blade of grass, and badge is loaded with meaning. This partnership lets us explore that in a fun, thoughtful way while supporting the players in training.”
And Ryan Reynolds added his own brand of humor, noting,
> “Turns out Wrexham has Red Dragon blood. Who knew? We’re basically the Targaryens of League One now.”
2025/26 Training Wear: A New Look for a New Era
With Ancestry now emblazoned across the 2025/26 training kit, fans can expect a bold design that reflects both tradition and transformation. Early previews of the new training wear hint at a blend of Wrexham’s signature red and white with subtle patterns inspired by Celtic genealogy charts and family trees—a fitting visual metaphor for the partnership.
The kit will be officially unveiled in August ahead of the club’s preseason tour, with merchandise made available shortly after, including limited edition gear featuring Ancestry’s heritage branding.
Beyond the Pitch: A Cultural Phenomenon
Wrexham’s story continues to capture hearts around the world. The docuseries Welcome to Wrexham has introduced millions to the club’s loyal fan base, its historical stadium (the Racecourse Ground, the oldest international stadium still in use), and its renewed ambition. With every move—from league promotions to community investments and now branding partnerships—the club continues to honor its local roots while growing its global branches.
The Ancestry collaboration only deepens this narrative. It’s not just about football anymore—it’s about belonging, legacy, and finding meaning in where we come from. Whether you’re a lifelong Wrexham supporter from North Wales or a brand-new fan watching from across the ocean, the message is clear: You’re part of the family now.
Final Whistle: A Heritage Worth Celebrating
As Wrexham AFC heads into the 2025/26 season with fresh ambition and a training kit that celebrates lineage, fans can be proud that their club is doing more than chasing goals—it’s building a legacy. With Ancestry now stitched into the fabric of their identity, both literally and figuratively, Wrexham proves once again that the past has power, the present has purpose, and the future is full of story.
And if there’s one thing Wrexham knows how to do—it’s tell a great story.